BEKO OFFICIALLY KICKS-OFF PRESENCE IN PH WITH“KICK YOUR WAY TO BARCELONA: THE BEKO GRAND KICK-OFF CHALLENGE”
BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines. Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.
“Kick Your Way to Barcelona” with BEKO & FC Barcelona
As part of this global premium partnership with FC Barcelona, one of the top football clubs in the world (lead by Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta), and to strengthen the Beko Philippines Facebook fan page (@BekoPh); BEKO Philippineslaunched the “Kick Your Way to Barcelona: The BEKO Grand Kick-off Challenge” Promo.
With BEKO Philippines awarding one (1) lucky winner with a tax-free, all-expense paid trip to Barcelona, Spain to watch an FC Barcelona match live in April 2017 (inclusive of a roundtrip ticket to and from Barcelona, hotel accommodation with breakfast, in land transfer, Barcelona city tour,&a VIPLa Ligamatch Box Ticket), the promo attracted a number of Facebook followers to submit and post their creative selfies welcoming Beko’s arrival in the country with #HelloBekoPH. Successful entries qualified for the Kick-Off Challenge that was held on January 14, 2017 at Sparta Philippines, a sports complex which houses the country’s only FIFA 1-star certifiedindoor soccer pitch. The qualifying round aimed to select ten (10) participants who will move on to the final round on February 10.
 |
| Mr. Dyeun Zapanta, Sales & Marketing Head of Beko Philippines |
 |
| Kick Your way to Barcelona_Warm-up & Football Drill |
 |
| Ms. Cecil Placia, Beko Phils.' Trade Mktg Head opens the event via ceremonial kick |
During the Kick-Off
Challenge qualifying round, each participant was given three (3) attempts
within one (1) minute to tryand kick thesoccer ball inside a customized mock-up
washing machine goal from a designated distance of twenty (20) feet. Since only one (1) participant was successful
in hitting the goal, a second round to determine the remaining final nine (9)
participants was conducted with which each participant was allowed to kick the
ball with unlimited chances within one (1) minute from a nearer distance of
fifteen (15) feet.
At the end of the event,
instead of having only ten (10) finalists, Beko allowed seventeen (17)
participants who successfully hit the goalat least once to move on to the final
round. These finalists are as follows:
Top Seven (7) Qualifiers: KiannaSubido; Rudolf Peralta; Nichol John Gacasa;
Dylan Dylanco;Fatima Marie Gomez; Jayson Biadog& Rafael Halili. The Wild
Card Finalists are Charmie Christine Tomaneng; Mary Anne Ting; Nicolai Peralta;
George Ricafrente; Kim Martin Viray; Kevin James Olayvar; Rico Butlig; EdelynIson;
Ricky Abella;and John Candido. The Top 7 Qualifiers received a limited edition
Beko-FC Barcelona gym bag for being able to shoot the ball more than once
within the one (1) minute duration, and with Subido the only participant to shoot
the ball given the three (3) initial attempts.
 |
| Beko Executives, Plug & Play 360 Partners & Top 7 Qualifiers with their Exclusive Beko-FCB Gym Bags_Ms.Cecil Placia, Trade Mktg Head of Beko Phils., JB Bolanos, Plug & Play 360 Mktg, Erin Valera, Eve |
The February 10 final round
which will run from 3 to 5 PM will prove to be more exciting as the sole winner
of the Barcelona trip will be determined that day. Other official event partners include
KickStart Football Club who managed the warm ups and the kick-offs, as well as
Tropicana and Gatorade.
Alongside this activation,
BEKO Philippines also execute an in-store consumer promotionentitled“Witness the Victory 2.0!” Experience
Camp Nou and Enjoy Barcelona for Free promo. Now on its second year, the rafflepromo runs from
November 15, 2016 until January 31, 2017 and is open to all buyers of BEKO
products. Two (2) winners will be also
be drawn on February 10 and each will also enjoy a trip for two (2) to
Barcelona, Spain to witness the live match of FC Barcelona. The tax free prizes also include two (2) roundtrip
tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona city
tour, and two (2) VIP La Ligamatch tickets.
BEKO Philippines in Facebook
Recognizing that, nowadays, social media (particularly
Facebook), is a regular person’s partner in his daily life, Beko Phillippines
has recently launched the Beko Philippines official fan page (@BekoPH). The page, which has now close to 23,000 fans
and is still growing, serves as Beko Philippines’ strongest communication
platform to its customers and target clientele.
Apart from showcasing the brand’s products, the page also provides
useful information on how Beko can be the official partner of the everyday of the
Filipinos. Beko’s Smart Tips range from
how to organize one’s refrigerator reduce food wastage to how to keep cake
slices fresh.
As the brand’s window to the digital world, the Beko fan
page is administered by its able digital media team who also addresses customer
service concerns, a committment Beko has to every Filipino partner. Beko Philippines also encourages everyone,
throughits Facebook page, to visit its website (www.beko.ph) to know more on how Beko can make the average Filipino’s life easier and
stress-free.
 |
| Ms. Cecil Placia, Beko Philippines Head of Trade Marketing_ Dylan Dylanco, Winner of the Most Creative Photo Contest, Mr. Dyeun Zapanta, Sales & Marketing Head of Beko Philippines & Erin Valera, Event Host |
About BEKO
BEKO is one of the strongest and leading brands in the home
appliance sector in Europe and has been the fastest growing brand in the
European market. Given that the brand
sells every two seconds somewhere in the world,
BEKO has always embraced the goal of “Being a World Brand.” BEKO has been the first choice of 440 million
consumers in more than 180 countries by carrying on its Turkish market success
all over the world.
Designed to make your life easier thanks to super-fast
programmes and energy saving technology - BEKO delivers exceptional value for
money, providing smart, innovative and energy efficient home appliances. These
factors, combined with an affordable and reliable proposition, make BEKO the
brand of choice for today and the future.
BEKO is the international home appliances brand of the
Arçelik Group and belongs to the Koç Holding – one of the largest companies in
Europe, ranking among the first 250 on the Fortune Global 500 list. It is also
the leading home appliances brand in Turkey, offering extensive and innovative
ranges of both home appliances and consumer electronics.The
Arçelik Group, with nearly 60 years of experience in the industry, is now a key
player in the home appliance industry in Europe, Middle East, and Africa. Withapproximately 25,000 employees and 14
production facilities throughout the world, the Group provides products and
services in over 180 countries with sales and marketing offices located in 25
countries and under 10 different brands.
To know more about Beko and Beko
Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website
at www.beko.ph.
Contact Information:
DYEUN ZAPANTA
Sales & Marketing Head
BEKO Philippines
JB BOLANOS
Partner
Plug & Play 360 Marketing
Email: jbolanos.plug.play360@gmail.com
Mobile No: 63 917 8815252
No comments:
Post a Comment