Having the best of both worlds are what
Chinoys are relishing. Picking up positive traits from both race as Chinese and
as a Filipino forms a unique quality that does not just conform to simply being
movers or doers but a prominent figure in the community.
Having been raised in a diverse country,
Chinoys areresilient to disruption and are not afraid to go out of their
comfort zones on their quest for excellence.
Given these, the campaign DiverCHIty is
launched for all proud Chinoys in line with Chinoy TV’s 8th year
anniversary acting as a pillar in the Chinese-Filipino community. The campaign
aims to gather individuals / groups who share the same cause of promoting
diversity, individuality and unity amongst the Chinese- Filipino Community.
DiverCHIty
Run
To commence the campaign and celebrate the
Chinese New Year, a series of events are lined-up which comprise the DiverCHIty
run that aims to promote a healthy physique and develop your Chi (Body’s
positive energy).
DiverCHIty Run is integrated with Affinitea
Run and will be composed of Chinese theme and elements such as Red/Gold
Singlet, Lion &Dragon Dance and Angpao. Covering race distance of 3k, 5k
and 10k.
This event gathers key representatives from
the Chinese community such as Schools, Businesses, Organizations and all major
Chinese Associations in the country.
Date:
February 17, 2018
Time:
4am
Venue: SM bythe Bay
Inclusions: Singlet, Bib, Loot bag
Admission:
3k-P550
5k-P650
10k-P850
Online registration will be
available viawww.chinoy.tv as well as on-site atselected Chris Sports and
Deuter branches.DiverCHIty run is presented by ChinoyTv and Affintea races co-presented
by Filipino Chinese Chamber of Commerce and Industry (FCCCI), In partnership
with FWD Insurance, Jeunesse, Vital Purified Drinking Water, Federation of
Filipino Chinese Alumni Association Inc., Hong Kong Chamber of Commerce of the
Philippines Inc., Dr. Kong, Cadbury 5Star, Tang, Tiger Energy Biscuit, Oreo,
Eden Cheez Whiz, Australia Harvest, Zesto,
Azumi Boutique, Eurotel and Vikings Buffet.
Diverchity campaign seeks to reach
the entire Chinese-Filipino community with the help of Trendspotting with event
promotion as its official Publicity & Marketing partner and with the help
of media partners, Manila Bulletin, Business Mirror, Pilipino Mirror, BM Health
& Fitness, Philippine Graphic, Manila Standard, The Manila Times, Manila
Shimbun, Peoples Journal, Peoples Tonight and Women’s Journal.
Online partners include:
WhenInManila.com, Kikayrunner.com, RunningDiva.com, Psst.ph, PinoyFitness.com.
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