Proudly Philippine-made rum Tanduay is
capturing palates of the world’s connoisseurs as it recently gathers
prestigious international awards.
The major
recognitions the brand received for its various products included: a gold
award under the category Gold Rum Premium for Tanduay Rum Gold from the Rum & Cachaça Masters 2018;a
double gold medal and best white rum citation for Tanduay Rum Silver from the San Francisco World Spirits Competition 2018; a silver award for the Tanduay Rum Gold also from the San Francisco World Spirits Competition 2018; another gold and silver awards from Tastings of the Chicago-based Beverage Testing Institute also for the Tanduay Rum Silver and Gold; and aCategory Winner for Column Still Rum from the World Rum Awards once again for Tanduay Rum Silver and
Gold. These award-giving bodies are among the most prestigious spirits competitions in the world and
recognized internationally as most influential in the spirits industry.
All these
achievements are borne from Tanduay’s commitment to excellence and industry
innovationsunder the leadership of its Chairman, Dr. Lucio
Tan. Only the finest ingredients make it
into each bottle of Tanduay rum and there is attention to detail at the
manufacturing stages, where stringent quality control is meticulously applied
at every step of the production process.
Since the
acquisition of the Tanduay brand by the Lucio Tan group 30 years ago, plant
modernization and expansion projects tremendously increased the distillery’s
production capacity. With an unmatched ageing facility that houses not less
than 200,000 barrels of aged reserves, Tanduay continues to produce one of the
world’s finest rums.
Through
the leadership of Tan’s son and Tanduay president, Lucio
“Bong” Tan, Jr., the company made a historic expansion
in the world arena. Tanduay made a strategic alliance with companies in the
United States to expand its distribution capacity. The company likewise backed
up its marketing efforts striking a two-year partnership deal with 2017 NBA
Champion Golden State Warriors.
“We are proud to be recognized by the world’s tastemakers and placed at
par with international brands. We share these achievements for Tanduay with our
Filipino consumers, because it is through their constant support for the brand
that we have continued to reach new heights over the past 30 years,” Bong Tan shares.
He adds that as Tanduay ensures the excellent quality of its flagship products,
it is producing more craft spirits, with the vision to grow the business in the
international market, strengthening their claim in the spirits categories all
over the world.
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