Lazada Launches First Super Brand Day with M•A•C

Celebrate National Lipstick Day on July 29 with a slew of exclusive offers in this red-hot partnership

MANILA, PHILIPPINES – Lazada, Southeast Asia’s biggest online shopping destination is powering up the online retail experience with its very first Super Brand Day – a 24-hour shopping event wherein Lazada joins hands with one global brand to delight customers.

For one day only, customers will discover the best of what the brand offers, which include exclusive themed gifts, limited edition products, premium packaging and even pocket events.

M.A.C X Lazada Super Brand Day - Too many lipsticks? Never.

One can never have enough lipsticks. Kicking off the Super Brand Day series is M·A·C, one of the world’s most iconic and fashion-forward makeup brands. It is also an all-inclusive make-up authority that celebrates individuality and expression through makeup artistry, regardless of age, race and gender.

The first Super Brand Day celebrates National Lipstick Day, which falls on Sunday (July 29, 2018). From midnight until 11:59pm on National Lipstick Day, shoppers won't want to miss out on specially curated offers on Lazada including:

•               Free full-sized lipstick with minimum spend of Php 1,000

•               Free lipstick mobile key ring with minimum spend of Php 3,000*

•               Limited edition Little M·A·C Duos with special gift box (mini lippies in three different pairs of smashing shades)*

•               Lazada National Lipstick Day stickers and M·A·C x Lazada Super Brand Day gift box  with any purchase*

First of many Super Brand Days to come

Lazada Philippines Chief Executive Officer, Ray Alimurung said “Super Brand Day is truly a milestone for Lazada to showcase the most exciting one-day-only shopping experience with a global brand. Our exclusive partnership with M·A·C to launch Super Brand Day is also a testament to Lazada’s commitment to connect the world's biggest brands with some 560 million customers and the rapidly growing middle class in SEA. This is just the first of many to come."

Beyond the Lazada App Experience

To mark Super Brand Day, Lazada and M·A·C will also stage a kick-off event in SM Mall of Asia to allow customers to discover the latest M·A·C shades, create their favourite lip looks and mingle with celebrities, influencers and M·A·C’s makeup artists.

Fans in Manila can expect to meet and greetM·A·Cambassadorsincluding Maine Mendoza, Anna Cay and Maureen Wroblewitz, among others, who will be part of the M·A·C Lip Squad.

Too many lipsticks? Never! Start loading your carts now at https://c.lazada.com.ph/t/c.0Mhor search MAC SBD on the Lazada app now to find out more!

About Lazada Group

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.

With over 300 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).