BEKOPH ANNOUNCES WINNERS OF “KICK YOUR WAY TO BARCELONA: THE BEKO GRAND KICK-OFF CHALLENGE”& WITNESS THE VICTORY 2.0 RAFFLE PROMO
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| Left - Ms. Cecil Placia, Trade Mktg. Head, Beko Phils , DTI-FTEB Rep Mr. Marcos Montanez & Mr. Dyeun Zapanta, Sales & Mktg. Head, Beko Phils. Announcing the Witness the Victory Raffle Promo Grand Winner |
BEKO, one
of the largest home appliance brands in Europe, is finally in the
Philippines. Entering the Philippine
market in July of 2015 and exclusively available in select SM Appliance Center
stores, BEKO provides an innovative and reliable range of kitchen and home appliances
which make consumers daily lives easier.
“Kick Your Way to Barcelona” with BEKO &
FC Barcelona
As
part of this global premium partnership with FC Barcelona,
one of the top football clubs in the world (lead by Lionel Messi, Neymar Jr.,
Gerard Piqué, Luis Suárez and Andrés Iniesta), and to
strengthen the Beko Philippines Facebook fan page (@BekoPh); BEKO
Philippineslaunched the activation promo “Kick Your Way to Barcelona: The BEKO
Grand Kick-off Challenge”the very first football kick-of challenge in the
Philippines.
With BEKO
Philippines awarding one (1) lucky winner with a tax-free, all-expense paid
trip to Barcelona, Spain to watch an FC Barcelona match live in April 2017
(inclusive of a roundtrip ticket to and from Barcelona, hotel accommodation,
Barcelona city tour, aLa Liga Match ticket, and pocket money), the promo
attracted a number of Facebook followers who registered and post their creative
selfies welcoming Bako’s arrival in the country with #hellobekoph. Successful
entries qualified for the Kick-Off Challenge that was held on January 14, 2017 at the
official event venue partner Sparta Philippines, a sports complex which houses
the country’sonly indoor and FIFA 1-star certified soccer pitch.
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| Beko Executives together with the Grand Qualifiers of the Kick your way to Barcelona Promo |
During the Kick-Off
Challenge qualifying round, each participant was given 3 attempts within one (1)
minute to tryand kick a ball inside a customized mock-up washing machine goal
from a designated distance of twenty (20) feet.
Since only 1 participant (Kiana Subido) successfully hit the goal, a
second round to determine the remaining final participants was conducted with
which, each participants was allowed to kick the ball with unlimited chances
within one 1 minute from a nearer distance of fifteen (15) feet. At the end of the 2nd round,
additional 6 official participants were selected: (1) Rudolf Peralta; (2) Nichol John Gacasa;
(3) Dylan Dylanco; (4) Fatima Marie Gomez; (5) Jayson Biadog; and (6) Rafael
Halili. Participants who were able to hit at least 1 goal were
allowed to join as wild card participants: (1) Charmie Christine Tomaneng; (2) Mary Anne Ting; (3) Nicolai Peralta;
(4) George Ricafrente; (5) Kim Martin Viray; (6) Kevin James Olayvar; (7) Rico
Butlig; (8) Edelyn Ison; (9) Ricky Abella; and (10) John Candido.
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| Ms. Cecil Placia, Beko Trade Mktg. Head and Mr. Dyeun Zapanta, Sales & Mktg. Head of Beko Philippines together with the Kick your Way to Barcelona Wild Card Finalists |
The February 10 final round
proved to be more exciting as the sole winner of the Barcelona trip was
determined. To complete the official final
10 participants, 3 wild card participants were chosen through a rapid fire
challenge. Olayvar, Tomaneng, and
Candido had the most numbers of goals in one (1) minute thus theycomplete the
line-up of 10 finalists. At the end of
the event, Rafael Halili was proclaimed the first winner of the Beko Kick Your
Way to Barcelona Kick-Off Challenge as he scored 8 goals within 1 minute. His lead was followed closely by Gacasa with
6 goals and Olayvar with 5 goals.
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| Rafael Halili, during the Grand Kick Off Challenge |
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| Mr. Dyeun Zapanta, Sales & Mktg. Head of Beko Phils & Rafael Halili, Grand winner of Beko's Kick Your way to Barcelona Challenge |
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| Mr. Dyeun Zapanta, Sales & Mktg. Head of Beko Phils. awarding the Kick your Way To Barcelona Travel Package to the Grand Winner, Mr. Rafael Halili |
Other official event partners include KickStart Football Club who managed the warm ups and the kick-offs, as well as Tropicana and Gatorade.
Witness the Victory
2.0
Alongside this activation,
BEKO Philippines also ran the “Witness
the Victory 2.0!” Experience Camp Nou and Enjoy Barcelona for
Free promo. Now on its second
year,was open to all buyers of BEKO products.
Two (2) winners were also drawn on February 10 and each will also enjoy
a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live. The tax free prizes also include two (2) roundtrip
tickets to Barcelona, hotel accommodationsfor 2, Barcelona city tour, and two
(2) La Liga Match tickets.The lucky winners are Michael Ian Erese and Leonora
P. Lazaro who bought their Beko Products in SM Clark Pampanga and North Edsa
respectively.
The winners were drawn from the customers who
purchased Beko products from participating SM Appliance Centers from November
15, 2016 to January 31, 2017.Special Beko FC Barcelona items such as (20)
Jersey Shirts, (20) Gym Bags, (20) Soccer balls were also given away.
About BEKO
BEKO is one of the strongest and leading brands in the
home appliances sector in Europe and has been the fastest growing brand in the
European market. Given that the brand
sells every two seconds somewhere in the world,
BEKO has always embraced the goal of “Being a World Brand.” BEKO has been the first choice of 4400 million
consumers in more than 180 countries by carrying on its Turkish market success
all over the world.
Now on its second year in the Philippines, the future
definitely shines bright and Beko Philippines is looking forward to improving
the lives of many Filipinos and be the official partner of the everyday
Filipino in the years to come. Designed
to make your life easier thanks to super-fast programmes and energy saving
technology - BEKO delivers exceptional value for money, providing smart,
innovative and energy efficient home appliances. These factors, combined with
an affordable and reliable proposition, make BEKO the brand of choice for today
and the future.
BEKO is the international home appliances brand of the
Arçelik Group and belongs to the Koç Holding – one of the largest companies in
Europe, ranking among the first 250 on the Fortune Global 500 list. It is also
the leading home appliances brand in Turkey, offering extensive and innovative
ranges of both home appliances and consumer electronics.The
Arçelik Group, with nearly 60 years of experience in the industry, is now a key
player in the home appliance industry in Europe, Middle East, and Africa. Withapproximately 25,000 employees and 14
production facilities throughout the world, the Group provides products and
services in over 130 countries with sales and marketing offices located in 25
countries and under 10 different brands.
Contact Information:
DYEUN ZAPANTA
Sales & Marketing Head
BEKO Philippines
JB BOLANOS
Partner
Plug & Play 360 Marketing
Email: jbolanos.plug.play360@gmail.com
Mobile No: 63 917 8815252
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