The maker of the only corned pork in the Philippines, La
Filipina, will start the year 2020 by doing its first ever Fun Run aptly titled
"Power Up Run." It will be held on February 23, 2020, at Fort
Santiago in Intramuros, Manila.
A Different Run:
True to its brand name, the local brand of corned pork and
luncheon meat products takes you to the historical landmarks of Fort Santiago
and Intramuros not only to make it more interesting to the runners but also a
unique way of promoting the Philippines' history and culture. This run is
made possible in partnership with the Department of Tourism ( DOT ) and
Intramuros Administration ( IA ).
Coming from the brand's tagline, " Power Up with La Filipina ",
Power Up Run encourages everyone to start your day right by eating protein-rich
breakfast like La Filipina's Corned Pork or Luncheon Meat. These meals bring
power to your performance whether you do sport or any regular activity that you
have for the day.
La Filipina products are protein-rich and infused
with milk. Unlike other canned meat products, La Filipina products do not
use any extenders and trans fats, making them healthier meal alternatives.
La Filipina understands that other than choosing a healthy meal, engaging in
physical activities is vital to keep everything in balance. " The
company values its consumers; thus we give them an opportunity to be healthy in
a fun way, " relates Ms. Danika Co, La Filipina's Brand
Manager.
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| Ms Danika Co, La Filipina's Brand Manager, gives the run's purpose and background |
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Apart from promoting tourism, history,health, and fitness, the
run's utmost goal is to extend help to aspiring Filipino athletes and teams who
possess enormous potential to represent the country in different sports;
however, they could not do so due to insufficient financial support.
" We like to encourage both athletes and
non-athletes to help support the cause of La Filipina in supporting Filipino
sports teams, " says Ms. Co.
The proceeds from this worthwhile project will aid selected
sports teams to continue training for their chosen sport.
At present, La Filipina is supporting teams in various sports
such as volleyball, basketball, Sepak Takraw, Dragon Boat and dance. Aside from
helping La Filipina's existing Sports Teams, they will also support the GBM
Squad, a group of young athletes that focuses on running, from public schools
of Manila, Valenzuela and Quezon City.
The La Filipina Power Up Run offers various distance runs to
choose from-1.5K, 3K, 5k, and 10k. Race fees are as follows: P500.00 for 1.5k,
P550.00 for 3k, P650.00 for 5k, and P760.00 for 10k. Corporate promo such as
10+1 and student discounts are also available . All runners will get singlet,
racebib, finisher's medal, and La Filipina loot bag. There are also other fun
activities during the run itself like inflatables, etc.
Registration is now open. Register at La Filipina's official Facebook page. You may visit the
official on-site registration partner, Chris Sports at their selected
brsnches-Robinsons Place Ermita, SM Mall of Asia, SM Megamall, SM North Annex,
and Glorietta.
For more information about La Filipina's Power Up Run, you
may contact Ms. Nikka Ramos of Aldenver Marketing, the official PR and
Marketing Partner of La Filipina Power Up Run at 09278484533 or 0918813333. You
can send your queries about this run at aldenver.veronicaramos@gmail.com. For
other important announcements or updates, visit La Filipina's Facebook page.
