MANILA,
PHILIPPINES – Popular South Korean pop icon and leader of boyband Big Bang,
Kwon Ji Yong (GD), bid farewell and paid tribute to his fans in Southeast Asia
with a parting gift as he reported for military duty yesterday, February
27.
The
singer-songwriter and rapper has designed a gift package which will be
exclusively available in a
one-of-its-kind GD Official Store on Southeast Asia’s leading ecommerce company,
Lazada.
Dubbed “The
Floral Pathway”, the package comprises of a premium coffee drip, a GD
hand-printed mug, and a bracelet. These items come wrapped in a fancy
floral-motif box that is also specially designed by GD. The floral motif is
GD’s tribute to his fans, whom he refers to as his flowers, wishing that they
will walk down the road to happiness. More than 7,000 gift boxes are up for
grabs beginningtoday (February 28) in the Philippines, Malaysia and Singapore; March
1 in Indonesia; and March 13 in Thailand.
To fan the
excitement across the region, Lazada got fans to join their various social
media contests and live streaming videos as they bid their beloved idol
farewell.
Making
shopping fun and entertaining!
The latest
collaboration with GD is part of Lazada’s efforts to mix entertainment with
shopping and to create a fun and enriching experience for the younger
generation of shoppers across Southeast Asia.
“K-pop has led to an increased interest in
Korea among Southeast Asian customers. To satisfy customer needs, Lazada will
expand strategic partnerships with Korean entertainment companies to offer
high-value K-artist merchandise.” says Will Ross, Chief Executive Officer of
Lazada Crossborder.
About
Lazada Group
Launched in 2012, Lazada is the number one online
shopping and selling destination in Southeast Asia – present in Indonesia,
Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of
the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local
and international sellers as well as 3,000 brands serving the 560 million
consumers in the region through its marketplace platform, supported
by a wide range of tailored marketing, data, and service solutions.
With over 210 million SKUs available, Lazada offers
the widest range of products in categories ranging from consumer electronics to
household goods, toys, fashion, sports equipment and groceries. Focused on
delivering an excellent customer experience, it offers multiple payment methods
including cash-on-delivery, comprehensive customer care and hassle-free returns
through its own first and last mile delivery arm supported by more than 100
logistics partners. Lazada Group is majority owned by Alibaba Group Holding
Limited (NYSE: BABA).
Asia – present in Indonesia,
Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of
the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local
and international sellers as well as 3,000 brands serving the 560 million
consumers in the region through its marketplace platform, supported
by a wide range of tailored marketing, data, and service solutions.
PRESS CONTACT:
CHRISTINA MILA Z. JIMENEZ
Offline Marketing Head
Lazada Philippines
(E) c.jimenez@lazada.com.ph
(M) +639178969703
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